Course curriculum

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    MODULE 2. TELL YOUR STORY

    • LESSON 1: The Power of Story

    • LESSON 2: What is Your Story?

    • LESSON 3: The 5 Key Elements of Marketing Your Story

    • LESSON 4: What's Your Why?

    • LESSON 5: Writing for Your Ideal Audience

    • LESSON 6: Features vs. Benefits

    • LESSON 7: Define Your USP

    • LESSON 8: Weave Your Story Through Your Writing

    • STORY RESOURCES